2013 Dairy Update
The commercial dairy products market continue to register positive growth in Jordan. Per capita consumption of several dairy products is still growing from a small base when compared to the neighbouring markets in the GCC. Yoghurt remains the most important and competitive commercial dairy product with the highest per capita consumption among all commercial dairy products. Teeba (part of IDJ International Dairy and Juice), Hammoudeh and Danish Jordanian Dairy Company are the leading local dairies.
2013 Beverage Update
Packaged water is the most important non-alcoholic commercial beverage market in volume terms. It continues to register strong growth rate and therefore constantly grown in importance in the last few years. The leading three non-alcoholic commercial beverage segments packaged water, carbonated soft drinks and juice products account for an absolute majority of the market. Short life juice products have recently been introduced to the market successfully by Teeba. At least two imported brands are currently active in this market in addition to TROPICANA.
2013 Dairy Update
Although various regional dairies are looking seriously at setting foot in Iraq to manufacture dairy products locally, it does look for the time being that it will fall to enterprising domestic players to make this step instead. Dairy processing and filling needs serious technology, and technology suppliers most probably still shy away from having their engineers travel to Iraq. But there are finally signs that local dairy output will receive a boost soon.
2013 Beverage Update
Apart from carbonates and bottled water, the two star performers with significant domestic output, most other beverage and dairy sectors are woefully undersupplied locally. So certain foreign principals got themselves into gear. The multinational soft drinks companies have certainly piled in. A country of the size and complexity of Iraq is of course next to impossible to be serviced through imports alone. But given the chequered history of Iraq importing was, in fact, the start of the new ‘golden age’ for the carbonates sector.
The dairy industry witnessed dramatic pressures and changes in 2012. Newly enforced government regulations, increasing raw material costs, and dictated alternative shipping modes, to name a few, forced some to review their strategies, and others to discontinue in part, or even in full, the distribution of their brands.
2013 Beverage Updates
The non-alcoholic beverage industry has shown consistent growth over the last few years with some beverage categories registering double digit growth and others a 50% growth over the review period. 2012 was an interesting year for the Lebanese beverage market which was impacted by weak tourism sector , stricter laws by the government on product labelling for imported products and the effect the presence of hundreds of thousand of Syrian refugees impacted the beverage market.
In the dairy and beverage publications, ManSci establishes the market size in volume and value terms and establishes key trends that have evolved during the review period. Click here to check price and availability. To place an order, mail us at marketing@mansci.net.
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